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About ELF365

When our experience, passion, and creativity “Come Together,”

ELF365 is the result.


Meet Carmen and Drew, a mother-son duo.  

Carmen's 15 years in child advocacy working in conjunction with child protective services and the juvenile deprived court system provided invaluable insight into children and families.  When her son,  Drew, began experiencing bullying when he was just five years old, Carmen developed a passion for creating anti-bullying and kindness-driven activities, not only to help Drew, but also to help the kids who were hurting him.  She knew the kids were acting this way because their hearts hurt.

That same year, in 2012, Carmen decided the family would hand out random acts of kindness at a Christmas festival.  Her goal was to empower Drew through the incredible feeling that kindness and giving provides.  Drew took these acts of kindness to heart, began replicating many of the lessons on his own and mustered up the courage to reach out to the kids who were being mean to him.  Carmen quickly realized the potential impact they could make if these little acts of kindness lessons could be packaged and shared with other kids.  She excitedly started brainstorming ideas. 


By the following November Carmen created her first set of packaged acts of kindness for Drew's first grade class to do during the holidays.  She called the program, "Operation Good Deed Doer," which consisted of four kits labeled, "Secret Service Missions," that were to be completed for Basic Holiday Training.  The day of Drew's Christmas party the kids finished Operation Good Deed Doer, graduated Basic Holiday Training and became certified to do good deeds year round. It was an unforgettable experience for everyone, kids and adults alike...and it was just the beginning.  

As Drew got older the bullying got worse.  In 2017, when Drew was nine, he was beside himself almost every day after school.  Carmen knew she needed to take action.  She asked Drew if he wanted to go bigger with their efforts to make a positive impact on kids and Drew agreed.  The duo started a kindness and anti-bullying initiative called, Come Together with Kindness, with Drew as the spokesperson.  Carmen expanded her kit writing beyond Christmas to go with every season, sharing lessons of every kind.  Carmen soon realized that Drew's knack for art could be a valuable asset.  She renamed the Secret Service Missions, "Kindness Kits," and started including fun, colorful artwork created by Drew in the Kits.

In 2021, hoping to reach more kids with a broader appeal, Carmen restructured the program around one of her favorite Kindness Kits, Think Like an ELF.  This brought the program full circle, back to its holiday roots.  Carmen has written over 70 Kits for every season, including custom Kits for businesses and special events.  In the spirit of Exemplifying Love and Friendship 365, Kits are now called, "ELFercises."  


Roles have reversed a bit these days.  Drew is now 15 and doesn't want to be out in front as much, which has put Mom in that position.  Though a little out of her comfort zone, Carmen is embracing her role as the CEO (Chief ELF Officer)!  ;)  Drew continues in his role as the lead artist behind many of the Kits, assists with the creative processes and is the creator of the ELF365 kids and logo.


ELF365 is excited to share affordable, meaningful and fun storiettes and activities to help you and yours Exemplify Love and Friendship 365 days a year.  Think like an ELF and be your best sELF 365!


From the beginning the goal has always been to

help as many kids as possible ELF365.  (Yep, ELF365 is also a verb! )

That’s why proceeds help provide free Kits for Kids.

Since 2017 over 10,000 free Kits for Kids have been provided in 41 states and 14 countries…

and counting.

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Curly Q Drew ELF365 ELF

What is the purpose of ELF365?

ELF365 is all about kids helping kids! 

We believe kids are in the best position to 

help, influence and motivate other kids. 

Hoping to harness the overwhelming power of peer pressure

and use it for good,  ELF365 encourages kids to,

"Think like an ELF and be your best sELF,through ELFercises.


ELF stands for Exemplifying Love and Friendship. 

ELF365 gives kids easy, fun and memorable tools to help them become positive role models

who reach out to other kids using the following guidelines coupled with ELFercises.

ELF Code of Conduct


  1. I will try my best to be helpful.

  2. I will try my best to share my time and talents.

  3. I will try my best to be my best sELF 365 days a year.


ELF Declaration


No one is perfect.  We all have strengths and weaknesses.

We all make mistakes.  Mistakes become lessons.

We are always learning so we must always be kind.


ELF Mission Statement


We will do our best to Exemplify Love and Friendship

365 days a year.

ELF365 Isn't Just for Christmas!

ELF365 is perfect for Christmas but there are ELFercises for every season and every reason, thus the 365 at the end of our name!  ELF Kids switch from their holiday ELF attire to their everyday outfits from January to July.  Once Christmas in July arrives, the ELFs change back into holiday mode. 

ELFs help inspire kids all over the world to think like an ELF and be their best sELF!

Cute Kids Posing Against Wall
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I'm always looking for new and exciting opportunities. Let's connect.


Try ELF365 during the holidays!

Holidays are more meaningful with ELF365 .

ELF365 stands alone or partners with the ELF365 holiday Story booklet.

The story can make any Christmas elf much more meaningful.  The days of being good one month out of the year simply for Santa and gift-getting sake are coming to an end!  It’s time to think like an ELF and be your best sELF 365!  Once kids discover the best kept holiday secret of all time and find out who ELFs really are, there is no doubt they will want to become an ELF, too!  Check out our ELF365 Story booklet for all the top-secret details!

ELFercise Kits

Whether it’s a single ELFercise Kit, the ELF365 Holiday Advent Set, 12 Days of Christmas Set, or *Basic Holiday Training, our ELFercise Kits can bring a meaningful and fresh twist to your favorite holiday traditions.  Christmas is the perfect time to start training to think like an ELF and be your best sELF 365 days a year!


Which team are you?

Team Elf that Sits on Your Shelf OR Team Elf No

Either way, ELF365 has you covered!


ELF365 ELFercise Kits simplify your elfnanigans

and pair perfectly as activities your elf that sits on your shelf can share each day!   


Use ELF365 as a wonderful alternative to a shelf sitting elf.

Join the ELF365 team of ELFs as they help you countdown to Christmas with meaningful ELFercise Kits.  The ELF365 AOK Tracker form is conveniently numbered with 24 spaces to help you keep track of each day and each Kit!  Display your ELFercise Kits on your favorite Christmas card holder, a string with clothes pins, bulletin board, on your tree or any other fun, creative way you choose!


No matter the ELF, with or without a shelf, ELF365 is here to help you

think like an ELF and be your best sELF 365 days a year!

Contact Us

Carmen Miller
ELF Officer


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ELF365 Operation Good Deed Doer ELFercise Kits
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