About ELF365

When our experience, passion, and creativity “Come Together,”

ELF365 is the result.

Meet Carmen and Drew, a mother-son duo.  

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Carmen's 15 years in child advocacy working in conjunction with child protective services and the juvenile deprived court system provided invaluable insight into children and families.  When her son,  Drew, began experiencing bullying when he was just five years old, Carmen developed a passion for creating anti-bullying and kindness-driven activities, not only to empower Drew, but also to help the kids who were hurting him.  She knew the kids were acting this way because their hearts hurt.

That same year, in 2012, Carmen decided the family would hand out random acts of kindness at a Christmas festival.  Her goal was to show Drew the incredible feeling you get from giving and kindness.  Drew took these acts of kindness to heart, began replicating many of the lessons on his own and mustered up the courage to reach out to the kids who were being mean to him.  Carmen quickly realized the potential impact they could make if these little acts of kindness lessons could be packaged and shared with other kids.  She excitedly started brainstorming ideas. 

By the following November Carmen created her first set of packaged acts of kindness for Drew's first grade class.  She called the program, "Operation Good Deed Doer," which consisted of four kits labeled, "Secret Service Missions," that were to be completed for Basic Holiday Training.  The day of Drew's Christmas party the kids graduated Basic Holiday Training and became certified to do good deeds year round. It was an unforgettable experience for everyone, kids and adults alike...and this was just the beginning.  

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As Drew got older the bullying got worse.  In 2017, when Drew was nine, he was beside himself almost every day after school.  Carmen knew she needed to take action.  She asked Drew if he wanted to go bigger with their efforts to make a positive impact on kids and Drew agreed.  The duo started a kindness and anti-bullying initiative called, Come Together with Kindness, with Drew as the spokesperson.  Carmen expanded her kit writing beyond Christmas to go with every season, sharing lessons of every kind.  Carmen soon realized that Drew's knack for art is exactly what they needed.    She renamed the Secret Service Missions, "Kindness Kits," and started including Drew's fun, colorful artwork in the Kits.

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In 2021, hoping to reach more kids with a broader appeal, Carmen restructured the program around one of her favorite Kindness Kits, Think Like an ELF.  This brought the program full circle, back to its holiday roots.  Carmen has written over 100 Kits for every season, including custom Kits for businesses and special events.  In the spirit of Exemplifying Love and Friendship 365, Kits are now called, "ELFercises."  

Fast forward to 2023, Drew is now 15 and the two have pretty much found their niche.  Though mom liked it better when Drew was solely out front as the spokesperson, she has stepped out of her comfort zone and is embracing her role as CEO (Chief ELF Officer)!  ;)  Drew continues in his role as the artist/illustrator for all things ELF365, assists with the creative processes, and is the creator of the ELF365 kids and logo.  He very much deserves the ELF Understudy Rank he has achieved!  ;)  

ELF365 is excited to share affordable, meaningful and fun books and ELFercises to help you

and yours Exemplify Love and Friendship 365 days a year. 

Think like an ELF and be your best sELF 365!

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Outreach

From the very beginning our goal has always been to

help as many kids as possible ELF365.  (Yep, ELF365 is also a verb! )

That’s why proceeds help provide free ELFercise Kits for Kids.

Since 2017 over 11,000 free ELFercise Kits for Kids have been provided in 15 countries and 41 states…

and counting!

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